Rootie is a peer-to-peer marketplace for agricultural food commodities. Starch, gluten, maltodextrin, and dozens of other raw ingredients that food manufacturers across Europe source on a daily basis. The traditional process has always been fragmented. Buyers calling around, emailing suppliers, negotiating without clear benchmarks. Rootie replaces that with a digital platform where products, specifications, pricing, and availability are all in one place.

We came on board before wireframes existed. Alongside Sudolabs, one of Slovakia’s most recognized software houses, we helped take Rootie from product ideation through to a live, functioning marketplace. Our involvement spanned product strategy, branding, content, social media, and operations. On the technical side, Sudolabs built out the platform. On everything else, we were there.

That meant designing social media content, producing an animated explainer video, building automations for article publishing, and ensuring the brand had a consistent and professional presence across every channel. It also meant being on the ground. Attending food industry expos across Europe, presenting the product to buyers and suppliers, having conversations that no amount of digital marketing can replace.

We also played a hands-on role in fundraising. We put together the pitch decks and presented directly to investors ourselves, including at Reflect Festival in Cyprus, where Rootie made it to the semifinals. Standing on stage and pitching a product you helped build from scratch is a different kind of involvement, and it speaks to how deeply embedded we were in this project.

Over two years, Rootie grew from a concept into a platform that is actively onboarding suppliers and buyers, has successfully raised capital, and continues to expand across the European market. It has been one of the most rewarding projects we have worked on, and the kind of long-term partnership that reminds us why we do this work.