River Oaks Pools has been building pools around Edmond, Oklahoma for more than forty years. Jim Long’s crew designs and builds in-ground and freeform pools with custom water features, repairs and maintains them, and adds the outdoor kitchens and pergolas that turn a pool into a backyard. Over a thousand five-star reviews, financing on approved credit, and a slogan that does more work than most brand books: Call Jim to Swim.

A pool company lives on inquiries, and that’s the one job a site like this has: turn a homeowner daydreaming about a backyard into a phone call or a quote request. So that’s what we optimised for.

We redesigned the site and rebuilt it from the ground up, leaning the copywriting on Jim himself — Call Jim to Swim runs through the whole thing, from the headline sections to the phone number. Real photographs of real builds instead of stock, the proof laid out plainly (forty years, the reviews, the financing), and a short free-quote form that asks only what’s needed to book an inspection, repeated wherever a visitor might be ready.

Then we helped launch their Meta ads. We set the campaigns up with their team, put the same slogan to work in the creative, wired conversion tracking to the new site, and launched together so they could run it themselves. With the ads landing on a site built to convert, cost per acquisition fell by more than half.

Forty years of pools, one line of copy worth keeping, and a website that finally pulls its weight.