Balviten is what a specialty food brand looks like when it takes the specialty seriously. Based in Katowice with bakeries in Siemianowice Śląskie and Jadowniki, it is Poland’s largest producer of gluten-free food and one of the bigger names in the category in Europe: fresh bread and everyday staples alongside low-protein PKU, high-protein and keto lines, packed in CleanRoom technology and exported to more than forty countries.

We’ve been working together for nearly two years now, and the core of the engagement has stayed the same: Google Ads. We plan and run the campaigns that put Balviten’s products in front of the people looking for them, in a category where trust carries more weight than most — someone searching for gluten-free bread is often managing celiac disease, not trying a trend.

Around the ads, we consult. We’ve worked personally with their marketing team on content strategy and social media: what to produce, where to focus, and how to make content that earns attention rather than fills a calendar. We’ve also advised on improvements to the website itself, and those changes helped lift its conversion rates.

Most recently we’ve taken over part of their product photography, shooting the range ourselves and designing the new ad creatives from it, so what runs in the campaigns looks exactly as good as what comes out of the bakery.

Two years in, the collaboration keeps widening, and that’s the way we like to work: start with one job done well, and earn the next.